Safeguarding Our Customers

Equity has a policy in place to protect and safeguard our customers from all forms of abuse.

We train and empower colleagues to recognise and report any concerns which they may have about customers.

We want to improve the quality of life and wellbeing of our customers and that’s why we’re asking you to let us know about anything you see or are suffering which doesn’t seem quite right.

All reports are treated with confidence. So if you think that something isn’t right please call us on 0300 123 4460 or email

What is Abuse?

Abuse isn’t always obvious and can be difficult to talk about. People who are being abused may not feel confident or comfortable enough to report it. Here at Equity we see it as an essential part of our role in recognising the signs.

Abuse can be:

  • Physical
  • Psychological or emotional
  • Financial or material
  • Sexual
  • Neglect

Our Approach

Our colleagues are responsible for ensuring the protection and safety of customers, particularly those who are young or vulnerable. If a colleague suspects a customer is suffering from abuse they will involve that person at all stages of the reporting process and take their wishes into consideration.

Our Commitment

We aim to listen, offer support and help to people to stay safe. If you would like more information on our policy please contact Lisa Purchase on