Our Leadership Team

Geraldine Kay, Interim Chief Executive

Geraldine Kay Geraldine joins Equity with a wealth of housing knowledge having worked in the Housing Sector at senior executive level for over 25 years. Geraldine was Chief Executive of Derwentside Homes, a medium sized housing association of 7,000 homes based in County Durham. Where she led the establishment and transformation of the new company into a financially strong, high performing, customer focused and award winning business. 

She spent the first 12 years of her housing career working for local authorities in Hartlepool, Derwentside and Middlesbrough in various operational and strategic posts prior to her appointment as Deputy Chief Executive at Tees Valley Housing Group (now Thirteen based in the North East) with particular interests in regeneration, housing market renewal, community investment and supported housing. 






Andy Oldale, Deputy Chief Executive 

Andy Oldale


Andy has previously worked at the Co-operative Group in a number of senior finance roles in their food business before heading up finance in the funerals business and was also Treasurer of the Co-operative Credit Union for 18 years. 

Andy is passionate about delivering commercial success and efficiency to improve the services we offer our customers. He believes in enabling people to achieve their potential and is experienced in developing robust governance and internal controls.





Clare Beswick, Operational Director - People, Culture and Communications

Clare Beswick


Clare Joined Equity Housing Group in July 2017. Prior to this she held Executive Roles and headed up HR Departments at Great Bear Distribution, £Stretcher, TJ Hughes, Royal Doulton, Matalan and Sainsbury’s.

Clare is responsible for all HR and communication matters including Recruitment; Training; Retention; Wellbeing and internal and external communication.

Clare is committed through progressive HR and Communication Strategies, to making Equity Housing Group better known for delivering homes and inspiring lives as well as being a great place to work.





Vicki Appleton, Operational Director - Growth and Assets

Vicki Appleton


Vicki started her housing career 30 years ago as a Development Assistant at County Palatine Housing Society (now Adactus) becoming a Corporate Member of the Chartered Institute of Housing in 1994. Vicki has worked for a number of Social Housing Providers across the North of England. In 2013 she was appointed Operations Director (Development) for Progress Housing Group and joined Equity Housing Group in late 2015.

Vicki sits on the Board of Calico Homes and is the Chair of the Board at Bleakholt Animal Sanctuary.






Steven Holland, Operational Director - Finance and Business Assurance

Steven Holland


Steven's previous experience has centred around two commercial organisations where he gained a wealth of finance experience across a multitude of different roles. Steven worked for 20+ years at Auto Trader and was a part of the transition from a successful publishing business to a wholly Digital operation. He also spent four years at Sodexo running their UK management accounts team at the global facilities management company.









Rachel Mills, Operational Director - Customers

Rachel Mills


Rachel has a wealth of experience within the Social Housing sector and joins us from Stockport Homes where she was most recently Head of Maintenance and Commercial Services.

Rachel has worked extensively within customer focused roles, working across a number of different areas including Community Safety, Older Peoples Services, Customer Contact Centre, Neighbourhoods, Estate Management, Compliance and Financial Inclusion.