Building a new Partnership

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We’re joining Great Places Housing Group from 1 April 2020.

Over the last year you will have received numerous communications from Equity, keeping you GP Logoinformed of our progress as we look to become part of Great Places Housing Group.

As of 1 April 2020 Equity Housing Group will cease to exist, with all of its assets transferring to Great Places under a Transfer of Engagement (ToE). As a customer of Equity Housing Group your tenancy will also transfer to Great Places Housing Group on the 1 April, making them your new landlord.

You will not be required to do anything differently, although you will see a number of cosmetic changes taking place during this time. Notably is, of course, our name change to Great Places Housing Group. From 1 April onwards all communication you receive from us will have the Great Places logo on it.

Contacting us:

You can however still contact us by using our 0300 123 4460 telephone number. This isn’t going to change on the 1 April, as we want to ensure that the transition for customers is as smooth as possible. You will also still be able to visit our website –, although it may look a little different to what you are used to, as we bring all of our branding in line with that of Great Places.

It is important to us that you feel comfortable with the changes as they happen, with this in mind your regional teams will also remain the same. This means you can still contact your Customer Relationship Manager (CRM) or Retirement Living Co-ordinator (RLC) should you wish to speak to them. If you are unsure who your CRM or RLC is, please visit our customer pages or click here.

What are the benefits of merging the two organisations?

By bringing together two like-minded companies it will enable greater capacity to build much needed affordable homes, whilst also strengthening and potentially expanding the range of services we are able to offer to you as our customers. Throughout the partnership process there has always been a number of key objectives that the new organisation will set out to achieve, these are:

  • Improved breadth and quality of services for customers
  • Develop more much-needed homes
  • Invest in communities
  • Increase digital opportunities

There are many more benefits to bringing the two organisations together. Over time we will be communicating these out to customers, and where possible getting you involved in as much of the decision making as we can.

Who are Great Places?

Great Places Housing Group exists to improve the lives of the people living in their 19,000 homes across the North West and Yorkshire. Much more than just a landlord, Great Places provides a wide-range of services and promotes partnership working to create vibrant, sustainable communities.

One of the fastest growing housing associations in the north of England, Great Places’ growth is underpinned by a values-driven profit-for-purpose business model. 

The Group, which is supported by approximately 600 colleagues across four regions, encompasses:

  • Great Places Housing Association – providing general needs rented homes and tenancy services as well as accommodation and services that promote independence and wellbeing.
  • Plumlife – an award-winning affordable home ownership company. Plumlife helps people to fulfil their home ownership dreams through Help to Buy schemes such as Shared Ownership as well as outright sale.
  • Cube – developing quality new homes for market sale and private rent.

To read more about Great Places visit their website –


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